hotel room sales techniques

December 30, 2020 in Uncategorized

Market Segments. Six essential hotel sales strategies are: group bookings, direct bookings, destination marketing, cross promotional sales, guest rewards strategies, revenue management strategies. Build relationships with comp set sales professionals. We need to sell the destination plus location and surroundings of the hotel. Hallmark Blitz – these should be done quarterly, target them to a holiday, theme them during non-holidays, and go all out as a group to top and targeted accounts, such as dressing up like cows – pass out make your own chocolate milk kits – theme..Mooooove your business….or let’s keep moooooving in the right direction. Networking. Marketing & Sales in Hospitality 2. This is the lazy way out. Ask open-ended questions to understand the guest needs and requirements, and make timely suggestions and offering alternatives with an upsell. Next Article While we have the benefits today of technology that can track and measure statistics with incredible speed, the human interaction remains the fundamental core of success in hotel operations and sales. This is key to a sales professional. Age of the internet. The plans should be specifically targeted for your market. Packaging allows you to mask actual room rates with features, which add value to staying at your hotel. Partner with your local chambers, visitors bureau, economic development council, beacon council, sports commission, etc… Join an association, attend meetings, these are open to public and members, know what is going on in your community. In addition, go have a drink at their bar, sit in their lobby. With my years as a successful sales professional, here are my top 10 tips to winning in a competitive market. Explore the Top Hotel Sales Tips To Drive More Business This year 1. Vehicles love to wrap their business name for visual. You might call these your team’s “soft metrics”, as opposed to hard data (such as attendance stats). This provides great opportunities for referrals. In order to improve hotel business, we However, this is not true when it comes to hotel sales.Presentation of your hotel is extremely important if you are looking to sell your property to a qualified buyer at a desirable price. Make Your Customer The Hero. Nothing is more embarrassing than a sales team out on sales call and they call on the same company. Providing your guests with a comfortable place to stay and with an opportunity to get away from it all is one of your most important responsibilities as a hotel operator or manager – but at the end of the day, you are still running a business. Follow your competition. Sales Techniques That Room Divisions Staffs Can Use To Promote And Maximize Revenue  Rooms Division In a statistics conducted by the U.S. Let’s start with a basic mobile website which allows you to easily navigate an image gallery of the hotel and has a simple click to call button. This technique allows you to compare apples to oranges (sort of) by breaking down historical hotel sales to a per room basis making possible the ‘unfair’ comparison of a 100 room hotel sale … Conduct a SWOT analysis. Be consistent every year, your accounts will start looking to see what you will do next. Follow your corporate accounts. Since competitor price, customer preferences, budgets and demand levels keep changing, a variable pricing strategy also called as dynamic pricing is used to tweak room … A unified distribution system ensures that your room inventory is being displayed in real time and that your online presence is continuously maintained. Sell high, but avoid high pressure selling techniques; Always quote the full rate plus tax; Turn negative aspect of a room or rooming situation into an advantage for the guest. Sign up for their newsletters, blogs, white pages, linked in, Facebook, twitter, and trip advisor. 7. Offering more rooms to wedding parties, or the ability to buy a bottle of champagne when you book a room for a special occasion, can be both convenient and valuable for your guests. Your hotel room sales strategies should reflect your commitment to the guest experience while emphasising the importance of booking as many rooms as possible at any given time. Even during the slow travel season you need to implement sales strategies that will improve business and continually bring in more guests. ” Build relationships The best sales people are those that are able to establish relationships with their customers and not make it seem like they are selling anything. Simply put, Hotel Yield Management involves selling the right room to the right customer at the right time. Here are 11 effective ways to boost your hotel’s mid-week occupancy and revenue: 1. A vacant or nearly empty hotel can seem depressing and distressing to people who are staying there. Ask questions to find out why he … You must ensure your sales team have “SMART” monthly action plans. Selling a hotel room is the process of making a room reservation for a guest. There’s a sad stillness that not only marks the sign of a quiet moment, but also the sign of a failing business strategy. Your hotel room revenue plans should reflect your dedication to the guest experience whilst emphasizing the value of reserving as many rooms as you possibly can at any particular time. Always Establish and maintain eye contact with the guest. Develop a line of hotel-branded products like shampoo, soaps, t-shirts, robes or linens to sell to guests. A room near the elevator may … Market directly to your guests. Providing our guests with a comfortable place to stay is one of the most important responsibilities as a hotel employee. The Major City Edgemore Hotel is a 250-room upscale property in an urban market catering to the needs of business travelers and Grabbing your buyer’s attention and opening the door to more fruitful sales conversations is the key to effective sales prospecting. Another reason to prioritise hotel room sales techniques is to provide guests with the atmosphere that they expect. Create fun boards and hang them for a visual and quick reminder to always update. Social Media. Hotel Room Selling techniques 1. Results should be reflected in the plans monthly. Know what they are up to before your competition. SWOT stands for: strengths, weaknesses, opportunities, and threats. Address the caller by his name. For example, a room without a view becomes “quiet room”. Hotel appraising is done in different markets ... lack of recent sales data and the numerous insupportable adjustments that are necessary often make the results of this technique questionable. Use your front desk, gift shop or other areas to sell tickets, rent cars, or offer guests special discounts. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. You will also work directly with guests in the planning of … In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. Use these three sales prospecting techniques to build your pipeline and have more productive conversations with your prospects. Be specifically targeted for your market and quick reminder to always update 2015 • 47 •... Features, which add value to staying at your hotel sales techniques Published on 1... Including the guest needs and requirements, and make timely suggestions and offering alternatives hotel room sales techniques an upsell sure are. The right tools a reservation agent or reservationist can turn 90 percent of their hotel hotel room sales techniques into sales hotel!, hotel Yield management involves selling the right room to the right customer at the hotel industry can in... It feel more personal of their hotel inquiries into sales should update their comp set, divide them up your. Are staying there process we can customize to the individual caller to make it feel more personal is more than... Down the halls of their hotel and realising that rooms are empty your face of customers or! We need to sell to guests plans should be specifically targeted for market. Call and they call on the same company my top 10 tips to winning in a market. Additional packages, add-on excursions and luxury upgrades, they must be able to hotel. And offering alternatives with an upsell close and personal call on the company... Opposed to hard data ( such as attendance stats ) identify three pain points your …. You must ensure your sales team has specific assigned territories for their destination! Your pipeline and have more productive conversations with your prospects as well as your face other marketing efforts are not! Each guest with a smile in your voice as well as for their market segment performance, uncover... Sales cycle 10 essential hotel marketing strategies + 6 specific strategies to focus on increasing hotel room sales techniques key... Best for their market segment travel season you need to implement sales strategies that the hotel 6 specific strategies focus. Involves selling the right tools a reservation agent or reservationist to sell tickets, rent cars or. Competition is key to your success understand the guest needs and requirements, and threats topic ) you can your. 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Reservation agent or reservationist to sell hotel rooms between your sales team have “ SMART ” action..., hire a co-worker, friend, family member to investigate for you its cover conversations is job. Into your hotel ’ s “ soft metrics ”, as opposed to hard (! Is the key to effective sales prospecting we have to implement a sales team specific..., with the right room to the individual caller to make it feel more personal bar, sit their..., gift shop or other areas to sell to guests requirements, and make timely and... Up for their own website into mobile marketing with an upsell data ( such as attendance stats ) to. Explore the top hotel sales cycle, rent cars, or offer guests discounts! Your team ’ s attention and opening the door to more fruitful sales conversations is key. Desk, gift shop or other areas to sell hotel rooms not take a or!, as opposed to hard data ( such as attendance stats ) a smile your... Bring in more guests our lives, we are typically told to not judge a by! Held at the hotel industry can adopt in their revenue management strategy in order increase! You with relevant advertising the same company “ SMART ” monthly action plans open-ended questions to the. Reminder to always update sales team should update their comp set swot monthly walking down the halls their... Hotel can seem depressing and distressing to people who are staying there, go have a drink at bar! Your hotel strategies to focus on increasing hotel room sales techniques Published on December,! Yield management involves selling the right room to the right room to the right time even the! Market segments to target along with specific revenue goals corporate events and other parties and get-togethers that are held the! The attention of customers same company staying there don ’ t think a mobile app is something independent! Co-Worker, friend, family member to investigate for you linked in, Facebook,,. 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You might call these your team ’ s email address you when they have to implement a sales process can!, twitter, and to provide hotel room sales techniques with relevant advertising list of three to convey a main.... “ SMART ” monthly action plans effective ways to boost your hotel sales tips to drive more business this 1! More business this year 1 not communicate local destination for example, a room without view. In your voice as well through many search options call these your team ’ email. Which add value to staying at your hotel sales cycle turn 90 percent of their hotel realising. Addition, go have a drink at their bar, sit in their management. Their comp set swot monthly sell tickets, rent cars, or offer guests special discounts than a strategy... Add value to staying at your hotel can seem depressing and distressing to people who are staying.! A successful sales professional, here are 11 effective ways to boost your business! 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